"The Grid provides you with a simple way to look at the complex system which is your business. With the possible exception of Warren Buffett, everyone needs to read this book." - Rory Sutherland, Vice Chairman, Ogilvy Group -

"The Grid provides a systematic framework for looking at virtually all the critical aspects of your business, and maybe more valuable, at how each affects the others. It'll be a rare reader who doesn't come away with fresh, useful insights into his or her enterprise." - Walter Kiechel III, author of The Lords of Strategy -

"Matt Watkinson distils strategic know-how into nine ingenious perspectives and, with the use of clever examples, shows us how to apply this technique of thinking to any business problem or market opportunity. An extraordinarily powerful book." - Dr Jules Goddard, author of Uncommon Sense, Common Nonsense -

"The Grid presents a unique, joined up approach to decision-making, revealing both the holistic nature of business and all the key elements a business must consider. Following the tenets of this book will help readers to avoid the costly unintended consequences that can follow on from well-intended decisions. I can safely say that if you only read one business book in your life it should be The Grid." - Philip Rowley, Chief Financial Officer, Sony Pictures Entertainment